In the development of this product pitch mockup, I was tasked with interviewing two individuals over the age of 65 and determining specific issues that they were facing. I then used that information to build a persona of a hypothetical consumer, dubbed "Unproductive Ulrich" and create and market a product to this individual. I pitched ReInvigorate, an app designed to remind and motivate users to take better control of their personal space during quarantine.
